{"id":1274,"date":"2022-07-24T14:51:19","date_gmt":"2022-07-24T14:51:19","guid":{"rendered":"http:\/\/new.cetrad.utad.pt\/project\/dourotur-tourism-and-technological-innovation-in-the-douro\/"},"modified":"2022-07-28T11:12:32","modified_gmt":"2022-07-28T11:12:32","slug":"dourotur-tourism-and-technological-innovation-in-the-douro","status":"publish","type":"project","link":"https:\/\/cetradutad.ieempresas.com\/pt-pt\/projeto\/dourotur-tourism-and-technological-innovation-in-the-douro\/","title":{"rendered":"DOUROTUR \u2013 Tourism and technological innovation in the Douro (Projeto Conclu\u00eddo)"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_0ce226-eb, .wp-block-kadence-advancedheading.kt-adv-heading_0ce226-eb[data-kb-block=\"kb-adv-heading_0ce226-eb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0ce226-eb mark, .wp-block-kadence-advancedheading.kt-adv-heading_0ce226-eb[data-kb-block=\"kb-adv-heading_0ce226-eb\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_0ce226-eb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_0ce226-eb\">Coordenador de Projeto:<\/h2>\n\n\n\n<p>UTAD<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_48ef7f-02, .wp-block-kadence-advancedheading.kt-adv-heading_48ef7f-02[data-kb-block=\"kb-adv-heading_48ef7f-02\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_48ef7f-02 mark, .wp-block-kadence-advancedheading.kt-adv-heading_48ef7f-02[data-kb-block=\"kb-adv-heading_48ef7f-02\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_48ef7f-02 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_48ef7f-02\">Tipologia de Projeto:<\/h2>\n\n\n\n<p>NORTE 2020<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_868b72-53, .wp-block-kadence-advancedheading.kt-adv-heading_868b72-53[data-kb-block=\"kb-adv-heading_868b72-53\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_868b72-53 mark, .wp-block-kadence-advancedheading.kt-adv-heading_868b72-53[data-kb-block=\"kb-adv-heading_868b72-53\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_868b72-53 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_868b72-53\">Investigador Respons\u00e1vel do CETRAD:<\/h2>\n\n\n\n<p>Alberto Moreira Baptista<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_08ad05-ab, .wp-block-kadence-advancedheading.kt-adv-heading_08ad05-ab[data-kb-block=\"kb-adv-heading_08ad05-ab\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_08ad05-ab mark, .wp-block-kadence-advancedheading.kt-adv-heading_08ad05-ab[data-kb-block=\"kb-adv-heading_08ad05-ab\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_08ad05-ab wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_08ad05-ab\">Equipa de Investigadores do CETRAD:<\/h2>\n\n\n\n<p>Alexandra Pinto Gomes, Ana Alexandra Vilela, Marta Rio Costa, Ana Paula Rodrigues, Artur Fernando Ar\u00eade Correia Crist\u00f3v\u00e3o, Carla Susana da Encarna\u00e7\u00e3o Marques, Carlos Duarte Coelho Peixeira Marques, Caroline Elizabeth Dominguez, Edgar Alexandre da Cunha Bernardo, Filipa Concei\u00e7\u00e3o Silva Furtado Torres Meneres Manso, Filipa Margarida Eira, Jorge Gon\u00e7alo, Daniel Rodrigues Mota, Humberto Miguel dos Santos Martins, Jo\u00e3o Fernandes Rebelo, Jos\u00e9 Manuel de Melo Vaz Caldas, Leonida Amaral Tom\u00e1s Correia, Lina Sofia de Matos Louren\u00e7o Gomes, L\u00edvia Maria Costa Madureira, Lorenzo Ibrahim Bordonaro, Lu\u00eds Filipe Gomes Lopes, Luzia Oca Gonz\u00e1lez, Manuel Lu\u00eds Tib\u00e9rio, Maria Em\u00edlia Pereira Sim\u00f5es de Abreu, Mar\u00eda Nieves Losada S\u00e1nchez, Maria Olinda Rodrigues Santana, M\u00e1rio S\u00e9rgio Carvalho Teixeira, Oct\u00e1vio Jos\u00e9 Rio do Sacramento, Ricardo Jorge e Silva Bento, Sofia Helena Cerqueira de Gouveia, Vera L\u00facia Ferreira Mendon\u00e7a, Veronique Nelly Paul Marie Joukes, Vitor Alexandre Gomes Rodrigues, Xos\u00e9 Xerardo Pereiro P\u00e9rez, Yousra Makanse<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_ee3ac3-7d, .wp-block-kadence-advancedheading.kt-adv-heading_ee3ac3-7d[data-kb-block=\"kb-adv-heading_ee3ac3-7d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ee3ac3-7d mark, .wp-block-kadence-advancedheading.kt-adv-heading_ee3ac3-7d[data-kb-block=\"kb-adv-heading_ee3ac3-7d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_ee3ac3-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ee3ac3-7d\">Montante Financiado:<\/h2>\n\n\n\n<p>679 458,26\u20ac<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_fa9e1c-7d, .wp-block-kadence-advancedheading.kt-adv-heading_fa9e1c-7d[data-kb-block=\"kb-adv-heading_fa9e1c-7d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_fa9e1c-7d mark, .wp-block-kadence-advancedheading.kt-adv-heading_fa9e1c-7d[data-kb-block=\"kb-adv-heading_fa9e1c-7d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_fa9e1c-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_fa9e1c-7d\">Financiamento CETRAD\/UTAD:<\/h2>\n\n\n\n<p>679 458,26\u20ac<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_67ae44-cf, .wp-block-kadence-advancedheading.kt-adv-heading_67ae44-cf[data-kb-block=\"kb-adv-heading_67ae44-cf\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_67ae44-cf mark, .wp-block-kadence-advancedheading.kt-adv-heading_67ae44-cf[data-kb-block=\"kb-adv-heading_67ae44-cf\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_67ae44-cf wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_67ae44-cf\">Data de Inicio:<\/h2>\n\n\n\n<p>01-06-2016<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_419ed7-b7, .wp-block-kadence-advancedheading.kt-adv-heading_419ed7-b7[data-kb-block=\"kb-adv-heading_419ed7-b7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_419ed7-b7 mark, .wp-block-kadence-advancedheading.kt-adv-heading_419ed7-b7[data-kb-block=\"kb-adv-heading_419ed7-b7\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_419ed7-b7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_419ed7-b7\">Dura\u00e7\u00e3o:<\/h2>\n\n\n\n<p>34 meses<\/p>\n<\/div>\n<\/div>\n\n<p>Pretende aumentar o conhecimento sist\u00e9mico e hol\u00edstico sobre a oferta e procura de produtos e servi\u00e7os tur\u00edsticos no Douro (declarado paisagem cultural da humanidade pela UNESCO em 2001), avaliar as estrat\u00e9gias de comunica\u00e7\u00e3o e definir prioridades para melhorar o marketing digital, a coordena\u00e7\u00e3o e organiza\u00e7\u00e3o articulada da oferta tur\u00edstica da regi\u00e3o do Douro e a constru\u00e7\u00e3o de um turismo mais sustent\u00e1vel, dur\u00e1vel e respons\u00e1vel. <\/p>\n\n<p>O Projeto centrado no Douro e no Turismo, est\u00e1 estruturado em 4 linhas interconetadas:<br\/>1) Analisar a oferta tur\u00edstica;<br\/>2) Investigar a imagem e os relatos tur\u00edsticos;<br\/>3) Conhecer a procura e os efeitos sociais, culturais, econ\u00f3micos e ambientais do turismo;<br\/>4) Desenvolver ferramentas de marketing digital para suporte ao crescimento do turismo que se pretende respons\u00e1vel e sustent\u00e1vel. O projeto que se estende por 3 anos, envolve sobretudo investigadores da UTAD, a maioria do CETRAD e alguns do departamento de engenharias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coordenador de Projeto: UTAD Tipologia de Projeto: NORTE 2020 Investigador Respons\u00e1vel do CETRAD: Alberto Moreira Baptista Equipa de Investigadores do CETRAD: Alexandra Pinto Gomes, Ana Alexandra Vilela, Marta Rio Costa, Ana Paula Rodrigues, Artur Fernando Ar\u00eade Correia Crist\u00f3v\u00e3o, Carla Susana da Encarna\u00e7\u00e3o Marques, Carlos Duarte Coelho Peixeira Marques, Caroline Elizabeth Dominguez, Edgar Alexandre da Cunha&#8230;<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"project_status":[112,63],"acf":[],"taxonomy_info":{"project_status":[{"value":112,"label":"Conclu\u00eddo"},{"value":63,"label":"Projetos Nacionais"}]},"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/cetradutad.ieempresas.com\/pt-pt\/wp-json\/wp\/v2\/project\/1274"}],"collection":[{"href":"https:\/\/cetradutad.ieempresas.com\/pt-pt\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/cetradutad.ieempresas.com\/pt-pt\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/cetradutad.ieempresas.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1274"}],"wp:term":[{"taxonomy":"project_status","embeddable":true,"href":"https:\/\/cetradutad.ieempresas.com\/pt-pt\/wp-json\/wp\/v2\/project_status?post=1274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}